2Luxury2

First Look at The First New Luxury Boutique Condominium On Madison Avenue In 20 Years

September 21, 2020

The 19-story ground-up, boutique condominium will bring 15 striking and classically-inspired residences to one of
the world’s most coveted avenues.

Naftali Group, a privately held, global real estate development and investment firm, unveiled the first new luxury condominium
building on famed Madison Avenue on the Upper East Side in more than 20 years. The Benson Condominium represents the
perfect opportunity to call one of New York City’s most famous avenues home.

The Benson is located at 1045 Madison Avenue and East 79th Street on Manhattan’s famed Upper East Side.

The Benson has been designed inside and out by AD100 designer, Peter Pennoyer Architects, best known for perfectly
marrying both modern and classical architectural styles. The Benson’s overall aesthetic draws its inspiration from the
surrounding neighborhood and is reminiscent of the great historic apartment houses of the Upper East Side.

For those seeking either a quiet respite from the bustling city streets or an active day outdoors, residents will be moments
away from New York’s iconic Central Park. Institutions such as The Metropolitan Museum of Art (MET), The Guggenheim and
Frick Museum are also nearby, as well as Madison and Fifth Avenue shopping destinations.

With construction well underway and the first closings slated for the end of 2021, residences at The Benson start at
$12.5 million.

Arriving at The Benson is like entering a chic Parisian Maison. Commanding a stately streetside presence, sculpted Indiana
limestone and detailed iron, double-set doors lead into the dramatic lobby. The detailed façade embodies the Upper East
Side.

The Benson’s facade features hand-carved, hand-laid Indiana Limestone, a tribute to the architectural legacy of the
neighborhood. With distinctive mullioned windows and a series of gracious set-back terraces that are detailed with intricate
ironwork, each have been meticulously designed to accentuate the scenic views of Central Park and Manhattan’s famed
skyline, as well as the historic Madison Avenue.

Offering half-floor, full-floor and duplex residences, ranging from three-to-seven-bedrooms, several homes feature gracious
private outdoor space. Three soaring penthouses, each with secluded terraces, crown the top of the building, while the
stunning townhouse residence overlooks an enchanting garden.

A unique feature of the residences is the signature fireplaces with custom mantles that are the focus of the expansive living
rooms. Generous ceiling heights with custom crown moldings and oversized divided light windows allow for an abundance of
natural light. The master bathrooms feature an oversized window, which is placed above the soaking tub, a natural centerpiece,
allowing the hand-laid stone floor to be warmed by natural daylight. The master bathroom also boasts a custom marble vanity
with polished nickel hardware, large rain shower, and radiant heated floors to complete the master suite.

Providing the ultimate lifestyle experience, The Benson features a sophisticated suite of amenities. The Benson’s collection of
club-like spaces include: a beautifully-landscaped rooftop lounge with scenic Central Park views and a fire pit; a private cinema;
private spa with sauna and steam rooms; creative art studio for all ages; wood-paneled library with an adjoining landscaped
garden; a half-basketball court and a state-of-the-art fitness center. The lobby at The Benson will be attended 24-hours a day
with a doorman and concierge service. Additionally, a pet spa with washing station, bicycle storage, cold storage with room for
fresh food and flower deliveries and private storage is available for purchase.

“Our vision was to create a building beyond compare. Reminiscent of the great historic apartment houses, each and every
home is custom crafted where every detail is considered,” said Miki Naftali, CEO and Chairman of Naftali Group. “Designed by
a team of global visionaries, each who bring their unique style to the development, The Benson is a once in a lifetime
opportunity to live in one-of-a-kind private homes.”