Naftali Group extends its focus and success through impeccably timed and well-executed sales and marketing strategies. Following every acquisition transaction, the in-house team begins planning and implementing a sophisticated, targeted sales and marketing strategy. Its diversified expertise includes complex projects ranging from repositioning value-add assets and residential conversions to ground-up new developments.
Naftali Group collaborates with world-renowned architects, interior designers, and brokerage teams to explore innovative solutions and deliver the highest quality functional design for discerning clientele. From thoughtful floor plans and sophisticated finishes to carefully curated features and amenities, each project is a direct response to the location and its future residents. The result is a portfolio of exceptional properties at various price points.
“Our approach to sales success begins with identifying what is missing from a respective market, and incorporating what buyers want in each building’s design. Marketing and design work seamlessly together to build a brand around each product. Through a deep understanding of our clientele, we deliver above-industry-standard, quality residences by creating types of properties that did not exist previously.“
Executive Vice President of Marketing & Design, Naftali Group
Naftali Group extends its focus and success through impeccably timed and well-executed sales and marketing strategies. Following every acquisition transaction, the in-house team begins planning the development and implementation of a targeted sales and marketing strategy. The team’s diversified expertise includes complex projects ranging from repositioning under-performing assets and residential conversions to launching ground-up new developments.
“At the end of the day, you’re creating a product that someone is going to rent or buy. If you’re not really trying to understand who your customer is, then you’re not going to be successful.”
Chief Executive Officer, Naftali Group