For local developers, the water is more than an amenity; it's a true brand identity. "Fort Lauderdale is widely recognized as one of the yachting capitals of the world, and that distinction is a key driver behind the rapid growth of its luxury real estate market," says Miki Naftali, chairman and CEO of Naftali Group. "The architecture of Viceroy Residences Fort Lauderdale is directly inspired by the sophistication of the yachting lifestyle."
It's a message that resonates across sectors. Whether a multinational yacht brokerage, a tech startup, or a hospitality group, Fort Lauderdale's business community increasingly sees the waterways not as scenery but as strategy. "Fort Lauderdale is emerging as a global contender," says Naftali. "It's supported by strong market fundamentals, international appeal, and a unique waterfront lifestyle you can't replicate elsewhere."