In few cities has this reputational albatross been historically stickier than in Fort Lauderdale, which has been synonymous with hard partying, bikini-clad Bacchanalia ever since Colgate University swimming coach, Sam Ingram, first brought his team here in 1934 for an early season ‘winter warm-up’. Over the next decade, Fort Lauderdale went viral across the snow-covered campuses of New England and the Midwest, eventually luring an ever-expanding migration of sun and booze-hungry co-eds down U.S. Route 1 to its cut-rate motels and neon nightlife. By the 1960s, Fort Lauderdale had become one of America’s biggest parties outside of Mardi Gras, giving it the dubious nickname the “Spring Break Capital of the World”, a.k.a “Fort Liquordale”.