Bloomberg :

Luxury Upper East Side Condos Lure New Yorkers Avoiding Co-Ops

September 17, 2021Download PDFRead Full Article

Manhattan’s wealthy homebuyers are shunning co-ops — and that’s giving a boost to condo developers on the Upper EastSide.One new tower on East 83rd Street has found takers for about a third of its units even before they were publicly listed. Thedeveloper of another property, off Park Avenue, has already signed $100 million worth of contracts, nearly a year ahead ofa planned marketing effort.The buildings are a welcome alternative in an area that’s dominated by co-ops, drawing well-heeled locals who want totrade up while avoiding the onerous process of purchasing and remodeling an apartment at an older, more restrictiveproperty.“With a co-op, they need to basically create their own project and do a major renovation — and some of it you can do onlyin the summertime, and it takes two to three summers at least,” said developer Miki Naftali, whose self-named firm isteaming up with the Rockefeller Group on a project at 200 E. 83rd St. “And you can’t change the elevator, you can’tchange the windows and you don’t have amenities.”A yearlong surge of luxury sales has lifted Manhattan’s high-end market out of its pre-pandemic doldrums. But co-opsgenerally have been left out of the boom. Among contracts signed this year at $4 million or more, just 239 were for co-ops,compared with 863 for condos, according to data from brokerage Olshan Realty.That’s created opportunities for developers in neighborhoods like the Upper East Side where condos are in short supply —in contrast with the rest of Manhattan, which is awash with inventory for high-dollar new offerings.At Naftali and Rockefeller’s 85-unit project, where formal sales will begin this month, 24 of the apartments are alreadyunder contract, at their full asking prices, Naftali said. Naftali Group also sold out all 15 full-floor units at The Benson, itsother development in the area, roughly eight months before the building is scheduled to open.Competitors are also benefiting. Legion Investment Group’s tower at 109 E. 79th St., near the most exclusive stretch ofPark Avenue, has had buyers sign $100 million worth of contracts — including one for a $32.5 million penthouse — largelyoff pictures, floorplans and tile samples in the developer’s Midtown office.Sales weren’t supposed to begin until 2022, when the builder aims to open a model unit inside the building, said VictorSigoura, Legion’s chief executive officer.The buyers at these projects are overwhelmingly New Yorkers.“A few months after Covid hit, we were getting calls from friends and family — people who I know, people our brokersknow,” Sigoura said. “They were looking for larger-sized units.”At co-ops, generally older buildings with few amenities, buyers get shares in a corporation that owns the building and don’thold deeds to their units. Governing boards have wide latitude on all matters of life inside, including how much moneyresidents must have in the bank and when they’re allowed to remodel their kitchens.Meanwhile, newly built luxury condos are giving home shoppers more choices, and frills, with less intrusion. Naftali andRockefeller Group’s ground-up tower on 83rd Street, designed by architect Robert A.M. Stern, offers a gym, a pool and aporte cochère, a covered, private driveway where cars can discreetly drop off residents at the lobby entrance.Prices for the apartments range from $2.05 million for a one-bedroom to $32 million for a six-bedroom duplex penthouse,the offering plan shows. The early demand, mostly for two- to four- bedroom apartments, prompted the developers to raiseprices on select units four times since May, Naftali said.“They have leveraged all the sins of the co-ops to get more money on the condos,” said Donna Olshan, president ofbrokerage Olshan Realty, which is not connected to the projects. “Their thing is ‘I’m going to build something that is betterthan any co-op. I will give you a higher ceiling, I will give you brand new infrastructure, and you will have central air. I‘ll giveyou everything and you won’t have a headache.”