Off the MRKT

Naftali Group Launches Sales for The Benson on Madison Ave

September 22, 2020

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Naftali Group announced the launch of sales for the first new luxury condominium building on famed Madison Avenue on the Upper East Side in more than 20 years. Named, The Benson, as a nod to Chainman and CEO Miki Naftali’s father Benjamin, the 19-story ground-up, boutique condominium, will bring 15 striking and classically-inspired residences to one of the world’s most coveted avenues.


Located at 1045 Madison Avenue and East 79th Street on Manhattan’s famed Upper East Side, The Benson has been thoughtfully designed inside and out by AD100 designer, Peter Pennoyer Architects, best known for perfectly marrying both modern and classical architectural styles. The Benson’s overall aesthetic draws its inspiration from the surrounding neighborhood and is reminiscent of the great historic apartment houses of the Upper East Side.

Offering half-floor, full-floor and duplex residences, ranging from three-to-seven-bedrooms, several homes feature gracious private outdoor space and each come with a private elevator landing.

Italian designer and architect Achille Salvagni created a jewel-box lobby, in addition to a stunning cinema room that is part of the robust amenities package available to residents, and for the beautiful custom kitchens, Pennoyer collaborated with bespoke British cabinetry maker Christopher Peacock.

The Benson features a beautifully landscaped rooftop with a fire pit and view of Central Park, in addition to a spa with sauna and steam rooms, a library with an adjoining landscaped garden, an art studio and a fitness center and half-basketball court. A doorman and concierge will be on call around the clock, and the lobby features a cold storage room for food deliveries. There’s also a pet spa, a bicycle storage and additional storage available for purchase.

With construction well underway and the first closings slated for the end of 2021, residences at The Benson start at $12.5 million. Compass Development Marketing Group’s Alexa Lambert is the building’s exclusive sales and marketing agent.