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Naftali Group’s modern-nostalgic The Seymour in Chelsea launches sales

July 14, 2014Read Full Article

Renderings via


It’s been a bustling summer for Naftali Group.


In June, the developer’s 57-unit condo project at 234 East 23rd Street ( in Gramercy commenced sales. Now, Naftali Group’s under-the-radar Chelsea project The Seymour ( has emerged, with a radiance of renderings and floorplans.


Located at 261 West 25th Street, the 12-story, 49-unit building sports industrial-inspired design and casement windows, according to the official site (, which just went live.


Pricing for available units ranges from $1.21 million for a 720-square-foot one-bedroom to $4.865 million for Penthouse A, a 2,029-square-foot three-bedroom. Goldstein, Hill & West Architects served as the architect, while Peter McGinley was the amenities architect.


Rottet Studio designed the interiors, which feature wire-brushed solid oak floors, wall-to-wall windows and kitchens with warm oak cabinetry, leather (!) handles, Calcutta Gold backsplash and appliances by Bertazzoni, Miele and Sub-Zero. Bathrooms are coated with Calcutta Tucci marble, white Glassos floors and Grohe chrome fittings.


Amenities include a concierge, media room, library, lounge with fireplace and pool table and a gym that opens to a brick-and-ivy garden. Up top, residents get a roof deck with lounge and outdoor kitchen with city views.


Stribling Marketing Associates is handling sales.


The Seymour kitchen


The Seymour master bathroom


The Seymour powder room


The Seymour second bathroom


And now, the amenity spaces, starting with that centerpiece garden:


The Seymour garden


The Seymour roof deck


The Seymour library


The Seymour exterior hero crop


Floorplan of PHA below, more layouts here (


261 west 25th PHA fp