Business Insider

New luxury condos just hit the market on NYC’s Madison Avenue for the first time in 20 years, and residences start at $12.5 million — take a look inside

September 29, 2020

For the first time in more than 20 years, there’s a new development being built on Madison Avenue on the Upper East Side.

The world-famous avenue is known for its high-end fashion, with blocks of storefronts for brands like Barneys, Prada, and Giorgio Armani.

“There is rarely a land plot for sale in the area as it’s teeming with beloved retail, hospitality, and historic residential buildings,” a spokesperson for The Benson told Business Insider.

Naftali Group, the global real estate developing firm, is working with Peter Pennoyer Architects on the Upper East Side’s upcoming luxury condos.

In a statement emailed to Business Insider, Peter Pennoyer, founding partner of the architecture firm, wrote that The Benson was designed to reflect the style of the jazz age. “From the stepped setback terraces to the carved facets of the limestone façade, every detail reflects the modern classical spirit of 1920s New York architecture,” he wrote.

Here’s an inside look at the building, which features a spa, a movie theater, and a rooftop patio with views of Central Park.

A new luxury residential building is going up on New York’s Madison Avenue. With 15 units starting at $12.5 million, designers say the building was inspired by the neighborhood’s historic structures.

Madison Avenue
A view of Madison Avenue at 71st Street during the coronavirus pandemic on April 16, 2020 in New York City. COVID-19 has spread to most countries around the world, claiming over 145,000 lives lost with over 2.1 million infections reported.

The Benson is located on Manhattan’s Upper East Side next to Central Park.

the benson map

The 19-story complex will feature a facade of Indiana Limestone, the stone of choice for 1920s apartments on the Upper East Side and many iconic NYC buildings, like the Metropolitan Museum.

The Benson_Facade

Architect Achille Salvagni designed the building’s lobby. Once it’s open, there will be a doorman and concierge service at all hours.

The Benson Lobby

The condos will be a combination of half-floor, full-floor, and duplex units. Each of the three penthouses will have its own outdoor space.

The Benson Entrance

The master bedrooms will boast bay windows and a walk-in closet.

The Benson Master Bed

The master bathrooms will contain a rain shower, a tub, and heated floors.

The Benson Master Bath

The living rooms will showcase a fireplace and vast windows.

PHB Living Room at The Benson

The kitchen islands will be complete with rounded corners and white marble countertops.

The Benson Kitchen

Among the building’s amenities will be a movie theater, a fitness center, and a spa replete with a steam room and sauna.

The Benson Cinema Room

An art studio designed for kids will be accessible for residents.

The Benson Art Room

There’s also a library that opens up to a private outdoor garden.

The Benson Library and Garden

On the rooftop, an outdoor lounge with a fire pit and a built-in bar will overlook Central Park.

The Benson Rooftop Terrace