Are Private Playrooms The New Norm In Luxury Apartment Blocks?

April 8, 2017

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There’s a working lighthouse and a clam shack covered in fishing buoys near the Battery Park City waterfront in New York City. You won’t find the spot on any tourist map; the nautical wonderland is tucked away in a luxury apartment building called River & Warren, one of a growing number of high-end condominiums offering private playrooms where children can let their imaginations run wild.



Developed by the Naftali Group, 221 West 77th Street in the Upper West Side of Manhattan has a unique basketball court with an electric scoreboard to make fun scrimmages feel authentic. Photo: Naftali Group

The Shephard: Budding artists will enjoy the colorful, cleverly designed art room. The space features a column with chalkboard paint for spontaneous scribbles, and work tables and shelves are pre-stocked with art supplies, promoting group activity and imagination.