Wall Street Journal

The Latest Real-Estate Trend? Coloring Books for Grown-Ups

May 30, 2018

Looking for that perfect country cottage? Or is a grand Victorian more your style? Whatever your taste, here’s a chance to create the home of your dreams. Just break out the crayons.

An increasing number of adult coloring books focus solely on real estate and cityscapes. With titles like “Houses, Houses, Houses,” “Color at Home” and “Fantastic Cities,” the books offer a creative diversion as well as a way to experiment with color palettes. Real-estate agents and firms are taking it a step further, using the books in business.

Last year, New York City developer Naftali Group released a coloring book featuring images of its projects, including the Seymour condominium in Chelsea and 210 West 77th Street on the Upper West Side.

Luxury brokerage Christie’s International Real Estate is preparing to distribute its first coloring books of for-sale properties to clients in their showrooms world-wide.

As an added touch, the brokerage includes a box of crayons—branded with the Christie’s logo—with the books. Christie’s agents can also special-order additional copies to hand out to customers.