The architectural rhythm of Manhattan gains a new note with the debut of The Willow, a boutique residential tower by Naftali Group, now officially launching sales at 201 East 23rd Street. Designed by COOKFOX Architects with interiors and amenities by the globally celebrated Rockwell Group, The Willow channels classic New York elegance while weaving in a refined contemporary sensibility. In a neighborhood known for discretion and historic charm, this 19-story development feels at once grounded in its surroundings and entirely new.
Positioned just two blocks from Gramercy Park, The Willow is the latest in a prolific streak for Naftali Group, whose recent portfolio includes One Williamsburg Wharf, The Henry, and Viceroy Residences Fort Lauderdale. Now, with 69 meticulously designed residences and an amenity suite that reads more like a private club than a residential offering, The Willow is poised to become a landmark within one of Manhattan’s most treasured enclaves.
The Willow’s hand-laid red brick masonry façade, accented by cast stone and sleek black metal, quietly nods to Gramercy’s 19th-century brownstones and carriage houses—while arched windows, setback terraces, and private loggias reinterpret those references for today’s design-aware buyer.
COOKFOX, known for sustainable and environmentally responsive architecture, collaborated closely with Rockwell Group to ensure interiors flowed with a sense of warmth, sophistication, and scale. Inside, white oak flooring, custom-designed millwork, and honed quartz countertops create a backdrop that is as luxurious as it is livable. Select residences offer private outdoor terraces with views stretching across the city skyline.
The homes range from one- to four-bedroom residences, including four half-floor penthouses and a full-floor penthouse at the crown of the building. Pricing begins at $1,225,000, with interiors tailored to match the neighborhood’s subdued elegance.
Rockwell Group’s interiors strike a delicate balance: polished, but never ostentatious. Open kitchens are appointed with Miele appliances, custom cabinetry, and honed quartz surfaces—equal parts function and form. Primary baths, outfitted in Ice Grey honed stone and Waterworks fixtures, evoke spa-like calm, offering a retreat within the city.
The residences are introduced through custom black entrance doors, leading into a 24-hour attended lobby where stone patterned floors and an artisan-made hand-glazed tile reception desk set the tone. A landscaped courtyard by Future Green brings natural light and garden views to the lobby and adjacent library, an intentional flow that mirrors the soft transitions between the city’s rhythm and The Willow’s private calm.